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Why Not Buying Gold When It Hits a New High Could Be a Costly Mistake

Author: Brandon Green
Neptune Global, Director of Sales

Gold has an uncanny ability to make headlines, especially when it reaches a new high. It’s not just a shiny piece of metal; it’s an investment with a track record that dates back thousands of years. From ancient civilizations using it as currency to modern-day investors seeking a safe haven, gold has proven itself time and again as a reliable store of value. Yet, when gold prices surge, some investors hesitate, thinking they missed the boat. But history shows that hesitating when gold hits a new peak can be a costly mistake.

A Quick Trip Down Memory Lane: When Gold Hit New Highs

Let’s rewind a bit and look at some key moments when gold prices soared to new heights since the 1970s. This journey started with the gold price being fixed at $35 an ounce under the Bretton Woods system, which ended in 1971. Once the price was allowed to float freely, gold wasted no time climbing to new heights.

  • 1974: Gold surged past $200 for the first time.
  • 1980: The price shot up to around $850 amid high inflation, a weak U.S. dollar, and global political tensions.
  • 2008: During the financial crisis, gold crossed the $1,000 mark.
  • 2011: As uncertainty persisted, gold reached an all-time high of about $1,920.
  • 2020: Amid the COVID-19 pandemic, gold hit a record $2,070.
  • 2024: Inflation and rising Middle East tensions, we hit a sweet $2,650

Now, let’s look at the data closely. Since 1970, gold has made a new daily high 319 times. That’s 319 different days when gold’s price surpassed any level it had reached before. Even in the past 30 years, there have been 218 new highs, with the last 10 years alone seeing 68 new records. Imagine if you hesitated each time gold climbed to a new high. You would’ve been stuck on the sidelines, watching as it kept pushing upward.

Why Holding Back When Gold Hits New Highs Can Cost You

It’s easy to understand why some might hesitate. When prices are high, the fear of buying at the “top” can creep in. But with gold, the peaks are often just pauses on the way to even higher summits. Here’s why:

  1. Gold Tends to Rise During Economic Uncertainty

Every time a major economic crisis has hit—whether it’s the high inflation of the 1970s, the 2008 financial meltdown, or the COVID-19 pandemic, gold has jumped to new highs. It acts as a safe haven when other investments struggle. During these times, investors flock to gold as a way to protect their wealth. So when gold’s price is reaching new heights, it’s often a sign that underlying economic issues could push it higher.

  1. Inflation Erodes Currency, but Gold Stays Strong

Inflation eats away at the purchasing power of currencies. Over the past few decades, while the value of the U.S. dollar has weakened, gold has continued to appreciate. For example, 30 years ago, the price of gold was around $396.25 per ounce, and now, it’s well over $2,500. The significant rise isn’t just about gold getting more valuable, but also about currencies losing their value over time. By hesitating to buy gold when it reaches new highs, you may miss out on a hedge against inflation.

  1. Gold’s Role in Diversification

Investing isn’t about putting all your eggs in one basket. Gold serves as a great diversifier, as it typically moves independently of stocks and bonds. This means it can reduce overall portfolio risk. When stocks are having a rough time, gold often shines brighter. If you only bought into gold when it was down, you’d miss out on the balancing act it provides when prices soar.

What Does History Tell Us?

If you look at the data, those who bought gold even when it was at record highs would have still profited over time. Consider someone who bought at $850 during the 1980 peak. Although the price did retreat afterward, the long-term upward trend has ultimately rewarded patient investors, especially since gold now trades at more than twice that amount.

Think about the investors who waited until gold fell back to $800 in 2008 before jumping in. They hesitated, hoping the price would drop further, only to watch it climb to nearly $2,000 just three years later. Had they taken the plunge during the earlier peak, their returns would have been substantial.

What About the Future?

The factors that drive gold prices are not going away. Inflation remains a concern, geopolitical risks are always looming, and economic uncertainties are still present. With central banks worldwide continuing to buy gold, there’s a very good chance that the upward trend will continue. Sure, there will be dips along the way, just like these past two weeks, but history shows that those who bought gold at its “new highs” often ended up better off than those who waited for a “better” price that never came.

Investing in Gold Is Like Climbing a Mountain

If you’re climbing a mountain and you stop every time you hit a higher elevation, you’ll never reach the top. The same goes for investing in gold. Each new high is just another step up the mountain. So, don’t hesitate because you think you’re “too late.” Gold’s history shows that what seems like a high point today could just be another foothill on the way to even greater heights.

In conclusion, while buying gold when it hits a new high can feel daunting, the data and history clearly show that those who invest despite the peaks often benefit in the long run. The only real mistake is waiting on the sidelines while gold continues its climb. So next time you see gold breaking records, don’t be afraid to take the plunge. It might just be the smartest move you make for your future.

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